Ads by Personal Injury Law Firm Poke Fun at Faked Injuries
by admin on 22/01/10 at 2:43 pm
ABA Journal
By Debra Cassens Weiss
January 20, 2010
A personal injury law firm in New York is differentiating itself with TV ads that poke fun at plaintiffs who fake and overstate their injuries.
One ad for Trolman, Glaser & Lichtman begins with a woman sitting at a kitchen table describing her pain, the New York Times reports. “The pain was excruciating. It’s like I had this huge, really sharp machete chopping down on me every time I tried to move,” she says. “It was the worst paper cut I ever had.”
The commercial tagline says, “There are some cases even we can’t win, A voiceover says. “If you’ve been injured, call us, but keep in mind: you really need to be injured.” Full Story
